LAGOS – The Advertising Practitioners Council of Nigeria (APCON) has said that it would do all it could, to rid the advertising industry of quacks.
Mr Garba Kankarofi, the Registrar of APCON, spoke in Lagos at the Long Service Award Ceremony organised to honour some of the council’s members of staff.
He said that the council could not tolerate illegal advertising practitioners in the country.
“We will do all we can do to ensure that we get rid of quacks in the industry, “ Kankarofi said.
He said that anybody found operating illegally would be prosecuted.
The APCON registrar said that the council had been able to reduce the number of illegal practitioners drastically in the last four years.
“Everybody is trying to comply with APCON rules now, being the regulatory body for all the advertising firms in Nigeria, “ he said.
Kankarofi expressed gratitude to the 10 senior members of staff that were given long service awards for giving their best to the council.
He urged them to continue to offer selfless service and to always strive for excellence.
Earlier, the Chairman of the occasion, Mr John Iwarue of Daar Communication Ltd., urged the junior staff to emulate the senior ones who had offered exemplary service in the organisation.
He said that everything was not about quick cash or fast money, but what was more important was dedication and passion for one’s job.
“Some people work because of the huge money being paid while some work because of the passion they have for the job.
“The best, above all, is to work with passion, which will bring out the best in one.
“If one works passionately, one day he or she will be rewarded for selfless service, “ Iwarue said.
Newsmen reports that the Long Service Awards were given to members of staff who have served in the organisation for 20 years.
Mr Abiodun Aghedo, Assistant Director, Administration and Personnel, who was one of the recipients, told newsmen that hard work is always rewarded.
According to him, one should always work to enjoy the fruits of his or her labour.
He thanked the council for the award and advised the junior staff to be dedicated to their duties.
Two persons, who are not members of staff, were also given awards for their contributions to the council and the advertising industry.
They are Mrs Florence Chetden and Mrs Vera Osokoya.