Lagos - Leading global mobile operator, Zain has announced the commencement of commercial service in the Kingdom of Saudi Arabia and the expansion of its innovative world’s first borderless network or One Network.
Zain which operates in 22 countries across the Middle East and Africa announced that it would start offering commercial service to customers using its state-of-the-art network.
With the launch of its Saudi Arabia network, the Kingdom has now joined Zain’s globally acclaimed ground-breaking’‘One Network’, a borderless mobile service offering with access to favourable rates, convenience and freedom from high roaming charges for cross-border communications and available to over 45 million Zain customers in 16 countries.
According to Zain Group CEO Dr. Saad Al Barrak, the company is launching the service with a coverage area of 95 percent of the Kingdom’s population. Its state-of-the-art mobile network will initially cover 53 percent of the population in 36 major cities and 14 highways spanning over 4,000 kilometres.
On this momentous occasion, Zain Group CEO Dr Saad Al Barrak said “we are delighted to have launched services in the economic powerhouse of the Kingdom of Saudi Arabia and we intend to fulfil our promise to offer the community world-class telecom services. The experience and resourcefulness of all 22 Zain operations are all committed to supporting the Saudi operation. Coupled with the impressive economic growth that the Kingdom is experiencing, we are confident that all our stakeholders in the Kingdom and beyond will reap excellent rewards in future years.”
Dr. Al Barrak also highlighted the role One Network will play in attracting new customers to the new network. “We believe that being connected to such a valuable service will be one of many factors that will attract Saudi customers to Zain,” he declared.
“The attractiveness of and continual expansion of the ‘One Network’ will play a key role in Zain’attaining its year 2011 targets of attaining 150 million customers and being a top-ten global mobile operator”
He said One Network enabled cross-border communications at favourable rates free of high roaming charges, ‘One Network’ provides loved ones the opportunity to stay connected as well as stimulating trade and enriching livelihoods, both economically and socially. *See note on Zain One Network below.
Dr. Marwan Alahmadi, CEO of Zain in Saudi Arabia commented, “from day one and onwards, our focus is to provide the Saudi community the best services and value for money that mobile technology has to offer. With the benefit of drawing on Zain’s rich experience in serving customers in 22 countries, we will ensure that our customers receive quality service in all aspects. We do understand community needs and will strive to fulfil them and this introductory offer is the first of many new things to come”.
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