LAGOS - The man saddled with the responsibility of overseeing the Nigerian telecom industry and Minister of Communication, John Odey, in Abuja the nation’s capital officially welcome Zain brand into Nigeria following the transformation of the Pan African telecom brand, Celtel to Zain, across the continent.
Receiving the Chief Executive Officer of Zain in Nigeria, Bayo Ligali and other officials of the company, Odey said the government welcome the rebranding of Celtel in Nigeria and the introduction of the Zain brand in line with the leading global mobile operator in the Africa and the Middle East, Zain Group’s worldwide ambition of becoming a big worldwide brand.
He commended Zain for investing heavily in infrastructure development across various communities in Nigeria, adding that the mobile company’s massive expansion programme has brought relief to many people especially rural dwellers.
Explaining the reasons for the transformation of Celtel to Zain, the company’s Chief Executive officer said brand identity change was in line with the leading international mobile operator strategy of unifying its brands into one big, strong, easily recognisable and acceptable global brand.
He noted that the rebranding programme will bring a lot of benefits to customers of the company. Some of the benefits include more investment and infrastructure development in the country, access to One Network, Zain’s roaming charges-free service in numerous countries in Africa and the Middle East, improvement in service quality, greater synergy in terms of products and services developments and sharing of expertise and experience, among many others.
The Chief Executive said that customers of the company are now members of the over 52 million strong Zain family worldwide. He explained that the rebranding has not affected the management structure of the company, emphasizing that the management, board and owners structure under Celtel will remain in place under the Zain brand.